News

Sweet & Simple Back On BetterCT May 22 2014

Michelle is back on BetterCT with Scot & Kara to demo Date Icebox Cookies! These cookies are available by chance at the bake shop, or anytime by special order.  

Our Cupcakes in The Original Fairfield Magazine May 22 2014

Sweet & Simple Signature Cupcakes were featured in the May/June issue of The Original Fairfield Magazine. These cupcakes can be ordered at the bake shop.

Sweet & Simple Bakery Opens @ Fairfield’s Greenfield Hill April 13 2013

Michelle Jaffee is up and in her new home away from home at 75 Hillside Road long before the sun comes up. There, she’s busily getting ready for the day ahead creating delightful treats for her wholesale clients as well as the for her new SWEET & SIMPLE BAKERY." Read more »

New Fairfield bakery keeps it sweet and simple March 27 2013

"Sweet & Simple Bakery, celebrated the opening of its first retail store in February. This 770 square foot Bakery, located in the quaint Greenfield Hill Shopping Center, brings the concept of fresh, small baked goods to market and uses the best quality ingredients..." Read more »

Our Bake Shop is Open! March 11 2013

We're located at 75 Hillside Road, Fairfield, CT and open six days a week serving traditional American baked goods, including layer cakes, cupcakes, signature cookies, specialty cookies, muffins, cinnamon buns, and coffee cakes.  The bake shop will bake daily with a rotating menu and seasonal specials. Sweet & Simple will be open Tuesday - Friday, 7am to 5pm., Saturday and Sunday, 8am to 2pm.  The bake shop is closed on Mondays....

Sweet & Simple Cookies Made in Connecticut December 05 2012

"Yummm…oh wait, are you reading this? Sorry, my mouth was full of the best Oatmeal Raisin cookie I have tasted in a long time. You see, Sweet & Simple sent me a box of goodies to try out..." Read more »

Happy Holidays! November 23 2012

Sending the best cookies and brownies has never been easier!

How Four Retailers are Pushing Consumers to ‘Shop Small’ This Saturday November 23 2012

"Although she doesn’t have a retail location just yet, Michelle Jaffe isn’t shying away from Small Business Saturday. Her business, Sweet and Simple Baked Goods, is opening up a storefront in Fairfield, Conn., in December, but she currently sells her small batch cookies and brownies online, and has been opened since December 2009." Read more »

Mommy Monday: Michelle Jaffee, Sweet and Simple November 12 2012

"Michelle Jaffee is a Connecticut mom of three with a long time passion for baking. Jaffee grew up baking with her mother, and after taking baking courses she decided to share her love of baking with others. She launched Sweet and Simple in December 2009." Read more »

Take to Social Media to Help Your Business Grow November 01 2012

Take to Social Media to Help Your Business Grow: “I started my company, Sweet & Simple, in 2009 selling to a single retail outlet. We have since grown and now can be found at local upscale markets and delis throughout Connecticut.” Read more »

Interview with Sweet & Simple’s Michelle Jaffee June 04 2012

Interview with Sweet & Simple’s Michelle Jaffee (Defining the best in baked goods from family roots) Read more »

Sweet & Simple® Cookies...Baked Locally, With Love May 03 2012

Michelle lets the crew at Fairfield County’s CTbites sample her homemade cookies. The results? Delicious. Read more »

Send a baked goods care package! February 16 2012

Cookies and brownies baked with love are the perfect gift year round! Send some to someone special today. 

Fairfield Living Top Pick December 01 2011

Michelle’s treats are a top pick for a Christmas gift in the November/December issue of Fairfield Living. Download .pdf »

Now accepting holiday orders! November 11 2011

Sweet & Simple gift boxes make the perfect holiday gift! Each box is tied with a ribbon and includes a hand written gift card. Please keep in mind, our cookies and brownies are baked from scratch to order and are fresh and free of preservatives. So if you want your order to arrive in a specific week, please specify when ordering.   Shipping Information

Behind the scenes of a food business: Sweet & Simple September 09 2011

Sweet and Simple is interviewed in The Academy, a website devoted to small business owners. Read about the ups and downs of starting your own business. Read more »

Sweet & Simple' Satisfies with Scrumptious Servings August 17 2011

Sweet and Simple appears in the local daily Fairfield Edition of Patch. Read more about Michelle’s sweetly mixed life here.

Sweet & Simple in Wesport Magazine July 01 2011

Sweet and Simple appears as a feature article in the July/August 2011 issue of Westport Magazine. Read about baking up entrepreneurship from scratch by downloading the .pdf.
  • Visa
  • MasterCard
  • Amex
  • Discover