“Michelle Jaffee is up and in her new home away from home at 75 Hillside Road long before the sun comes up. There, she’s busily getting ready for the day ahead creating delightful treats for her wholesale clients as well as the for her new SWEET & SIMPLE BAKERY.” Read more »
“Sweet & Simple Bakery, celebrated the opening of its first retail store in February. This 770 square foot Bakery, located in the quaint Greenfield Hill Shopping Center, brings the concept of fresh, small baked goods to market and uses the best quality ingredients…” Read more »
“Yummm…oh wait, are you reading this? Sorry, my mouth was full of the best Oatmeal Raisin cookie I have tasted in a long time. You see, Sweet & Simple sent me a box of goodies to try out…” Read more »
“Although she doesn’t have a retail location just yet, Michelle Jaffe isn’t shying away from Small Business Saturday. Her business, Sweet and Simple Baked Goods, is opening up a storefront in Fairfield, Conn., in December, but she currently sells her small batch cookies and brownies online, and has been opened since December 2009.” Read more »
“Michelle Jaffee is a Connecticut mom of three with a long time passion for baking. Jaffee grew up baking with her mother, and after taking baking courses she decided to share her love of baking with others. She launched Sweet and Simple in December 2009.” Read more »
Take to Social Media to Help Your Business Grow: “I started my company, Sweet & Simple, in 2009 selling to a single retail outlet. We have since grown and now can be found at local upscale markets and delis throughout Connecticut.” Read more »
Interview with Sweet & Simple’s Michelle Jaffee (Defining the best in baked goods from family roots) Read more »
Michelle lets the crew at Fairfield County’s CTbites sample her homemade cookies. The results? Delicious. Read more »
Michelle’s treats are a top pick for a Christmas gift in the November/December issue of Fairfield Living. Download .pdf »
Michelle talks to Caroline Dowd-Higgins about turning her love of baking into a simply delicious business. Read more »
Sweet and Simple is interviewed in The Academy, a website devoted to small business owners. Read more here about the ups and downs of starting your own business.
Sweet and Simple appears in the local daily Fairfield Edition of Patch. Read more about Michelle’s sweetly mixed life here.
Sweet and Simple appears as a feature article in the July/August 2011 issue of Westport Magazine. Read about baking up entrepreneurship from scratch by downloading the .pdf.