How Four Retailers are Pushing Consumers to ‘Shop Small’ This Saturday November 23 2012

"Although she doesn’t have a retail location just yet, Michelle Jaffe isn’t shying away from Small Business Saturday. Her business, Sweet and Simple Baked Goods, is opening up a storefront in Fairfield, Conn., in December, but she currently sells her small batch cookies and brownies online, and has been opened since December 2009." Read more »