Sweet & Simple's YouTube Channel October 17 2011

If you had told me two years ago, just before Sweet & Simple launched, that I would be sitting at my desk typing a blog post to introduce my new YouTube channel I would have called you bonkers and rolled my eyes. Seriously.


Over the summer, I needed some pictures of myself holding Sweet & Simple pre-packaged baked goods. I asked Sandra Downie and Melani Lust, with whom I worked earlier this year, if they could help me again. I also asked a friend (and neighbor) if he would join us and shoot some video footage of me talking about Sweet & Simple.


I had originally planned on one long-ish video to tell my story and promote Sweet & Simple, but that idea did not work out as well as I hoped. It turns out that telling my story to a camera is not that simple - but either is starting a small business! So, we came up with the idea of 7 mini-videos. My words were unrehearsed and unscripted which is pretty obvious. Together they tell the story of how I took an idea that started in my home kitchen two years ago and turned it into a wholesale cookie business.

Thanks for watching. And thank you, especially, for being part of Sweet & Simple - it has been an incredible journey and an extraordinary learning experience for me! I love my job.

This is me in my kitchen holding some of my Sweet & Simple pre-packaged baked goods.
Thank you, Mom, for the beautiful apron. I really do love it.