Sweet & Simple was started with the concept of bringing fresh, small batch baked goods to market. We wanted our baked goods to contain the same simple, best quality ingredients we use in our kitchens at home – ingredients that are familiar and you can pronounce. We haven’t compromised our values and we don’t use preservatives or additives with funny names. Our cookies and bars are always baked with love using the best ingredients available, including Connecticut farm eggs and Vermont creamery butter. We are very proud of our ingredients and our baked goods - the very best tasting traditional American cookie flavors and bars in markets today.